by Monty & Sara Preiser
As winery after winery continue to open in the Napa Valley, we are reminded of the number in "Gypsy" where the strippers slyly show their understanding of business with the hilarious "You Gotta Have a Gimmick." Just as each of them offered something different to draw customers (one played a horn, one adorned herself in lights, and so on), so are many Napa wineries turning to what they hope are unique attractions in order to entice customers. And of course there is nothing wrong with this, and when the attraction is stylish, it is quite welcome.
While there are wineries that need something other than their wines to hold the consumer’s attention, and while there are vintners who can rely solely on their fine wines, Trinitas Cellars, thanks to the vision of owners Tim and Steph Busch, can rightfully claim they offer both quality wine at very affordable prices, and other activities worth experiencing.
Located on the grounds of the new Meritage Hotel in south Napa, the Trinitas tasting room shares space with the hotel’s spa in a beautiful and romantic 20,000 sq. foot cave constructed beneath the famous Grape Crusher Statue that welcomes visitors to the Valley. The hotel itself offers luxury rooms and amenities, and is situated in an area frequented by more and more tasting rooms. In other words, should someone tell you the Meritage is way off the beaten track, s/he hasn’t been to Napa for a while.
The Trinitas tasting room itself, which is, as we said, conveniently at the hotel, is in reality a working bar and retail shop that offers more than just Trinitas products. In that the bar is open for extended hours, it is a great place to finish an afternoon, or start an evening. Our favorite Trinitas selections are the 2006 Napa Valley Sauvignon Blanc ($17); 2006 Carneros Pinot Noir ($27); 2004 Revelations Late Harvest ($28); and 2004 Old Vine Mataro (a/k/a Mouvedre), Contra Casto ($25). All are well balanced and can grace our cellar any time – especially at these prices.